The book

The author

  • David Shenk is the national bestselling author of five previous books, including The Forgetting ("remarkable" - Los Angeles Times), Data Smog ("indispensable" - New York Times), and The Immortal Game ("superb" - Wall Street Journal). He is a correspondent for, and has contributed to National Geographic, Slate, The New York Times, Gourmet, Harper's, The New Yorker, NPR, and PBS.

    More info here.

    Contact David.

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    Speaking inquiries here.


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December 18, 2009



Hi David. Personally I like the cover illustration from the New Yorker - it would certainly create a point of difference on the shelf for your book, but there's the rub...would too many of your potential audience be "turned-off" by that cover? Would these same people be expecting a more traditionally academic themed cover such as the original cover you chose ? Difficult choice.

Congratulations on a great blog that deals with fascinating subject matter. I have just finished Daniel Coyle's book and am eagerly awaiting your own book to see what your thoughts are in more detail.

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