"Previously offered only to corporations, schools, and in certified professional applications," they declare, "it is now available to you." Later, they quietly acknowledge that their test is "not intended for professional use [but rather] for personal entertainment purposes."
Far be it from me to tell people how to entertain themselves; if anyone is taking this test as an alternative to online porn or fart jokes, I guess I can't complain.
But presumably some of these 5.42 million people are taking the test to see how smart they are, to know what their potential is. And at that point the entertainment goes from comedy to tragedy. For starters, the IQtest.com is not even a gross simplification of the Stanford-Binet Intelligene Scales. It tests just a few logical thinking skills in the narrowest possible way.
More importantly, even authentic IQ tests do not reveal any sort of innate intelligence (as discussed in my IQ FAQ). They cannot reveal your true potential. They only reveal the current state of your academic skills, in comparison to others of the same age. That's not an insignificant thing, but it is very far indeed from the portrayal of IQ as a revelation of one's inner-smarts.
Some people are actually plunking down cash to get the full report from IQTest.com. That, to me is like a bad Jeff Foxworthy joke. You know your IQ ain't that high if you're paying money for an online IQ test.
At least porn is honest. These tests are furtively exploiting and perpetuating a person's anxieties -- for cash. In fact, anyone taking online IQ test seriously is getting caught up in the century-long but now-disproven "entity" theory of intelligence. We now understand that intelligence is not a *thing* one has a certain amount of, but a process of acquiring skills.